Projects
Public Relations Work & Writing Samples
Media Pitch Assesment
For this assessment, I was asked to develop a timely media pitch for a fictional personal finance expert, Larry James, who specializes in retirement tax planning and wealth preservation. Using a current news hook related to tax season and proposed federal tax reforms, I drafted a concise pitch positioning him as an expert source and identified three targeted reporters whose beats align with his expertise. My rationale emphasized each reporter’s history of covering retirement, tax strategy, and personal finance, demonstrating a strategic understanding of media relevance, audience alignment, and news value. This project showcases my ability to evaluate reporter suitability, craft an effective expert pitch, and justify media targets using beat analysis and timely angles.
